On April 4, 2024, I attended the Minority Business Expo held by the Herbert Henderson Office of Minority Affairs. This event showcased many minority businesses in the local area and one as far as Richmond, VA. There were representatives from select businesses that gave an overview of their products and services, as well as platform speakers that informed us of the programs and benefits that could help small businesses grow and develop into successful pillars in the community.
I attended as a joint exhibitor with my cousin, Teresa L. Holmes, founder of the Boots on the Ground Youth Leadership Academy, which is a group designed to give the middle and high school students a chance to learn to leadership, public speaking and authoring skills, in addition to participating in community service activities.
My granddaughter attended this event with me and at first she just sat at our vendor table and observed the activities being presented. I watched as she became interested in the other vendors around the room. Finally, her curiosity got the best of her and she started to migrate throughout the room. I watched as she went from table to table asking questions and conversing with several of the vendors. From a distance, I paid close attention to the vendors that she continually revisited. Over time, I went to some of the tables to see what information they had to offer. Immediately after my questions were answered, those vendors told me about the conversations that they had with my granddaughter. Interestingly, she inquired of their services but her main goal was to promote my photography business. I also was approached by several people she spoke with regarding her communication skills. This young middle schooler was using the confidence built in her to network the room! This brings me to my next topic.
Networking.
One of the things that I have learned during my journey of being an entrepreneur is the power of networking. For years, I tried advertising online through social media, and my website but couldn't quite get my business noticed. It wasn't until I started observing those with large networking platforms, that I began to reshape my thinking and restructure how I promoted my business. In order for people to know who I am and what I do, they have to see my face. So, I started looking for events, businesses, organizations and people who were in the community that offered opportunities for me to network and meet new people. Fortunately, for me this had been a game changer. I have met many new people and am learning about organizations, programs, and information that I didn't know existed.
Attending events like the Minority Business Expo, helps small businesses get connected with banks for financing opportunities, the Small Business Administration and Development Authorities for business and leadership coaching, networking organizations like BOBC (Black Owned Businesses of Berkeley County), and so much more. I am thankful for events like the one stated and especially the opportunities to meet new people.
If you are looking to build your business, networking is key!
Until next time!
